It was the year 1993 when Emilia Giberti and Adriano Aere’s idea to enter the women’s fashion market as protagonists became a reality. That’s how PLEASE, an entirely Italian contemporary fashion brand was established.
PLEASE distinguishes itself through a multiplicity of women’s collections for everyday, characterised by a dynamic style. Here creativity and quality make it possible to constantly produce new models in order to meet the market’s demands and increase the value of the programmed fashion business. Day by day our design department researches new materials and designs jeans and must-have garments which will be worn by a constantly increasing target group.
Denim, cotton, linen, viscose, mousseline, duck down and leather are only a few of the materials featured in the wide offer of PLEASE. Items are identified through their vintage "used" look and are always at the forefront concerning material treatment and presentation. Together with style and taste, the strength of PLEASE lies in the speed of design and production. Materials are created and developed with the technique of garment dying; this goes hand in hand with the increasing production which, season after season, completes the wide offer of our collections. Also the offer of colours is wide, as well as fresh and in advance on the trends of upcoming seasons. The production time crowns the work: only four weeks pass from design to distribution of an item.