Please was born in 1993, when the enterpreneurs Emilia Giberti and Adriano Aere, already pioneers in the fast-fashion world with Imperial Fashion, grew the need to create a new and breakthrough line dedicated to the classy and indipendent metropolitan women. The brand proposes dynamic dailywear, the meeting point between Made in Italy quality and the constant research for style and innovation: fabrics, cuts and washing always up with the contemporary fashion’s needs.
All of the Please collections are thought, designed and made in Funo di Argelato (BO, Italy) where the wholesale showroom and the marketing and communication office are set too. The distribution,while already widespread in the italian market, has known a fast development and growth of the brand’s popularity around the world as well. The half-planned fast-fashion production allows to always keep in line with the latest trends, in order to satisfy the contemporary women’s need for refinement and versatility; thanks to the care and the experience, as well as to the partnership with many handicraft workshops in the areas of Emilia Romagna, Veneto, Marche and Tuscany, Please can surely and unmistakably call iteself the one Made in Italy, made with the heart.
The jeans-with-the-heart are true icons, always recognizable in the women casual-fashion scene. Denim is the core product and a constant inspiration flowing across all the collections: the timeless models – one for all, the P78A – are always re-designed or put side by side with the latest dictats, in a refreshing process that keeps aware of the brand’s history and strong points.
So that little heart stitched on the back pocket has become the symbol of the passion, the creativity, the ongoing research and the pride of Please.