The project represents the synergic union between the Imperial S.p.A. group and the Forlini family, in order to develope the kids and junior markets’ opportunities by applying all of the qualities that make the Please women brand unique. The product, which counts two programmed collections and two seasonal flashes, is an entirely Made in Italy prêt-à-porter, produced by Magico Kids S.r.l. in a over 10.000mq large building where the creative minds put their passion and sinergy into a constant research. The extraordinary attention to the details and the original view over the seasonal trends sum up with the italian pride.
The mum who loves Please, falls for the Kid Collection too, and then chooses it for her child! This happens because she actually recognizes the inspirational subjects of the adult collections, yet revisited and adapted to fit little girls and boys from 4 to 14 years old, for what concerns Please Kids, and from 9 to 36 months old for the new Please Baby line. The wide proposal of the collections shows an always breaking-down look thanks to the materials and the natural-fiber fabrics, to the original treatments and to the vary colors-palette. The final outcome is a proper balance between design, price and comfort able to make both the mum and the kid happy.